Gresy Daniilidis is an Italian-Greek digital entrepreneur based in Switzerland, considered a pioneer in the fashion and luxury communication industry. Gresy strives to contribute to a future of innovative ideas, disruptive digital marketing strategies and new levels of consumerism where sustainability will be of utmost importance, quality will prevail over quantity and craftsmanship and individuality are celebrated.


Her sophisticated and timeless aesthetic and her ability to forecast trends together with her managerial skills have opened for exclusive and prestigious collaborations and commercial assignments. Her client portfolio includes global luxury brands such as Bulgari, Tom Ford, Giorgio Armani, Cartier, Guerlain.

Gresy’s always been keen on technology and this led her to carve out a space for herself, in 2009 she created the blog, before the mass phenomenon started. This signed the beginning of her career at the age of 17. Few months later Rai1 Italian Television asked her to talk about the digital transformation in the fashion industry as first Italian fashion blogger at that time. In addition, from 2009 to today she has contributed to several international magazines such as Elle, Marie Claire and Glamour.

While pursuing her degree in Business Administration and Management at Bocconi University in Milan, Gresy turned her lifestyle blog into a boutique-company that thinks, creates and promotes creative brand experiences across web and social media. She has created a net of professionals, overseeing all creative aspects.

She has been chosen as brand ambassador for several lifestyle brands such as Samsung, Park Hyatt, La Martina and the international digital campaign for the global launch of the new Cartier Love bracelet.

In 2018 she opened her Charity platform, Digital United, to talk, support and share the causes she’s most sensitive about.

In 2020 she developed Blue Box Boutique, to expand her commitment to a sustainable fashion industry. Soon to be launched to the public.


coming soon

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